Recently, the UCO Alumni Association moved to a non-dues model for membership, meaning all 80,000 graduates of the university are now considered members of the Association. The decision to move to this model was not taken lightly. Through working with the Alumni Board and carefully analyzing our current alumni base, we felt this was the best option for the Association moving forward.
Before the change, the Alumni Association was only communicating with less than 5,000 (paid members) of our nearly 80,000 possible alumni base. We felt this was counterintuitive to the sense of Central family we work to establish here.
We are now able to open communication to all graduates and help instill a sense of loyalty to their alma mater. This translates to more mentorship opportunities for our students, more attendance at alumni events and support for our athletic teams, and a sense of pride that these individuals can take into their everyday lives – which only increases the value of a UCO degree.
You may now be wondering – what does this mean to me? Below are some frequently asked questions that we will continue to add to as they come in. If you have a question of your own not answered below, please email firstname.lastname@example.org.
Why is the University of Central Oklahoma Alumni Association eliminating its alumni dues program?
We have shifted our focus from membership to communication and engagement. As we mentioned above, our previous focus was just on the paid alumni base. We felt this worked against our mission of strengthening the connection all alumni have to the university. This change is being mirrored at many leading universities including, Ohio State University, Rutgers and University of Illinois.
How does this enhance engagement?
The new model enhances engagement by removing the barriers to participation that come along with the member/non-member distinction. We are no longer focused on dues solicitation, which frees up monetary and staff time. We can now focus on developing ways alumni can connect back to the university.
What has the Association done to set aside funds for engagement?
The university has provided general funding for the Association since 1902 and will continue to do so. We also rely on the support of our affinity partners to generate additional income for activities and program support.
Will people have to "opt in" when current membership expires?
No, current members will not have to take any action. To receive the most up-to-date information, please update your information at www.centralconnection.org/updateinfo or email email@example.com.
How does this change affect Lifetime Members?
Many of the alumni benefits at the lifetime level you have enjoyed will continue to be unique to you. This non-dues membership change only applies to those at the $50 annual membership level. In addition, this change gives us an opportunity to explore additional ways to bring value to your commitment and we want to hear from you. What would you like to see as lifetime members? Is it special invitations to exclusive lifetime member events? Is it more access to Career Services? Email us at firstname.lastname@example.org.
Have you completed the first-time login process through centralconnection.org? Contact Laura Wolf at email@example.com or (405) 974-3553 to get your Central Connection ID# and login to update your information and manage your email preferences.
Broncho for Life Membership:
$750. This premium level of membership is a one-time cost to the member. Broncho for Life members are just that-members for life- and will receive full Association benefits. Payment plans are available.